Persuasive writing

I offer a number of persuasive writing workshops that can help you better achieve your business, funding and career goals.

• For businesses – to increase sales
• For academics – to strength research bids
• For writers – to improve their chances of finding a publisher or agent

Persuasive writing for business

Persuasive writing can significantly impact sales by influencing customers’ buying decisions and convincing them to choose your products or services over those of your competitors.

A workshop on more effective business storytelling will equip your team with the necessary tools and techniques to craft compelling messages that resonate with your target clients. It will teach them how to structure their content in a persuasive manner, emphasising the value and benefits of your offerings on paper and when they pitch in person.

By mastering the art of persuasive writing, your team can create captivating sales pitches, persuasive emails, and engaging website content that will capture the attention of potential customers and better drive them towards making a purchase.

Would you like your sales team’s to communicate more effectively with customers; in a bid to build trust, establish credibility, and address customer concerns. By understanding the psychology behind persuasive writing, your team can tailor their messages to appeal to customers’ emotions and motivations, thereby increasing the likelihood of closing sales. It should also boost goodwill from co-workers and stakeholders.

I’ve worked with hundreds of different businesses in dozens of different industries. Check out my reviews 🙂 My workshop will be tailored to your business and sales objectives. If you’d like to have a discussion about how my bespoke in-person or online persuasive writing workshops can potentially help you grow your unique customer base please get in touch.

Persuasive writing for academics

Persuasive writing is essential in effectively communicating the value and significance of your research project to potential funders. By mastering the art of persuasion, you can present a compelling argument that highlights the importance and potential impact of your research, to increase your chances of securing funding.

How clearly have you articulated the objectives, methodology, and expected outcomes of your research. Need a second pair of eyes on it? Clarity is important. It not only helps funders understand the project better but also convinces them of its feasibility and potential success. By presenting a well-structured and persuasive proposal, you can demonstrate your professionalism and competence, to better enhance your credibility as a researchers and leave the competition to open their rejection letters!

In addition to helping you with funding bids, honing your persuasive writing skills can also benefit academics in other areas of their careers. Strong persuasive writing abilities are valuable in various professional contexts, such as publishing research papers, presenting at conferences, and collaborating with colleagues.

I’ve worked with 50+ academics on their papers and funding bids, many of whom have gone on to publish and unlock funds. If you’d like to have a chat about your particular area of research and academic objectives with a view to learning more about how writing more persuasively can help you get ahead, please get in touch.

Persuasive writing for writers

Persuasive writing techniques enable writers to craft compelling arguments and present their ideas in a clear and convincing manner. Ultimately, they can help convince industry professionals to take a closer look at your work. I work with hundreds of writers every year to help them kick open the doors that have been closed to them so far.

Your stories might be perfect, but without the ability to sell yourself, nobody’s going to read them. Publishers, agents, and film producers are inundated with countless manuscripts and proposals on a daily basis, making it essential for writers to make a strong case for why their work deserves attention. By writing cover letters and pitches that are more persuasive in nature, you should be able to grab your audience’s attention more effectively and hold it throughout your pitch or proposal.

If you’d like a chat about the best individual route to market for you, please get in touch.